Product Update
Conival, (“Conival” or “the Company”, AIM:CVL), the specialist branded food and beverage company, is pleased to announce the launch of Glorious! Marco Pierre White range of desserts to 300 Sainsbury’s stores from 30 April 2008.
The desserts will be replacing the Blenheim Palace Provisions range which will be withdrawn from stores on 15 April 2008. This is in line with our strategy to increasingly focus upon the Glorious! range of products as we believe that the celebrity chef endorsement of these products will accelerate sales growth and increase channels to market.
The Glorious! desserts, retailing at £1.49 each, will initially be launched in four flavours:
Triple truffle choclate
Raspberry trifle
Strawberry mousse & cherries
Orange pannacotta
Sainsbury’s will run a 12 week “2 for £2.50” promotion in the summer, which will coincide with a Marco Pierre White's TV exposure.
Commenting Jeremy Schwartz, CEO Conival PLC, said: “This launch, which follows the success of the Glorious! range of chilled soups, is great news for the Company. I believe that Marco's TV exposure combined with the 12 week in-store promotion will drive sales momentum.”
Enquiries:
Conival plc 0870 389 6999
Jeremy Schwartz, Chief Executive
John Bick
W.H. Ireland 0121 265 6333
Nicola Rayner
Home
