Conival is focused on creating food and drinks that combine superior taste and recipes with strong differentiated brands. The company is seeking to establish strong brand properties within several chilled food categories across both grocery, convenience retail and food service.

Increasingly, consumers are switching their purchasing from ambient to chilled products as they seek clean ingredient lists, real discernable flavour and taste and the perceived quality of freshly made foods. Our business model involves establishing partnerships with expert food producers, distributors and retailers. Conival works with these partners to develop the recipes, packaging within our retail price targets to support the brands it sells and markets through each retail chain.

Glorious! Marco Pierre White has redefined the way celebrity chef endorsed products are created and marketed. The brand combines the quality expected from restaurant quality food with the affordable prices achieved through an innovative partnership model. The high quality the brand delivers meets the standards Marco Pierre White expects in terms of the taste and consistency of the products.

To date Glorious! Marco Pierre White is operating in three core categories, chilled soups, desserts and sauces, all of which are categories which are exhibiting good organic and in which the Glorious! brand is able to bring a differentiated point of difference.

The company is continuously exploring and developing new products for adjacent categories in which the brand can extend and grow.

For more information on Conival please send an email to enquiries@conival.com